Our team led by Dr. Dayang Norulfairuz collaborated with three Azman Hashim International Business School (AHIBS) students in GTM (Go-to-market) Plan Competition, which was organized by AHIBS, UTM. In this competition, the students came up with a business plan and business proposal to market a product, which is a cereal bar prototype by FoBERG. The students were: Noor Hazwani Binti Ramli, Karismah Wati Binti Rajale and Vishnovartan A/L Pulainthran, all are undergraduate students from AHIBS. The final presentation was conducted on 6th January 2020 and they won third place in the competition. Congratulations!