LOGO AGAINST DIFFERENT COLOUR BACKGROUND
When choosing a colour, it is important to consider the best opinion to project the information clearly, effectively and complementing any chosen images. There must always be good contrast between the text and the background colour.
Dark colours on a white or very pale background are the most legible. White type should only be used on a very dark background.
Logo on moccasin or sand colour background
(i) Maroon and gold or moccasin (sand colour) background
Against black background
(ii) The signature can also be reversed out of another ink colour that provides sufficient contrast, such as black, creating a white signature.
Reversed logo (key line)
(iii) A single-colour signature can also appear on a sufficiently contrasting colour or photo graphic background.
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